How American Is Globalization?
Intro -- Contents -- Preface -- 1. "Less Than We Think" -- What Are We Talking about When We Talk about Globalization? -- Is English Conquering the World? -- The Ubiquitous American Film -- American Television and the Rise of Local Programming -- The McDonald's Brouhaha -- What about the Internet? -- Do American Companies Dominate the World Economy? -- Seeing Ourselves Everywhere -- 2. The Resistance of the Local -- Language -- Communicative Distance -- Food -- Gender -- Education -- Work -- Land Use -- Tribalism -- Corruption -- Smuggling and Counterfeiting -- Taxes -- The Resistance of the Local -- 3. "More Than We Know" -- ATMs -- The Money Market -- Flexible Manufacturing -- Franchising -- Airfreight -- Containerized Freight -- Bar Codes -- Computing -- Logistics -- Conclusion -- Notes -- Essay on Sources -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z.